When AdSense Becomes Your Only Business Model When you become so myopic in your thinking that you build a business solely on AdSense revenue -- think again my friend. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages). An IPO based on projections of AdSense revenue isn't in the future for the average eBusiness. Yes, AdSense is a legitimate and significant revenue source. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour). Building a business solely on AdSense revenue isn't just shapewear manufacturers silly -- it's just plain stupid. Therefore they can consistently make six figures with AdSense.

　　In other words don't bet your future fortunes on AdSense. The thinking with this approach is you might as well make money from disinterested parties using up your server's bandwidth. Why build a business solely on the largess of Google? I don't know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn't depend on the search engines. However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. I once was on top of MSN for search engine marketing in my local area. Before I am taken out and flogged by the eCommerce pundits -- please let me explain what I mean in my defense. Some of my sites are still on the top of MSN with AdSense ads but that doesn't mean they won't also be targets in the future.

　　If you are trying to sell a particular product that is important to your bottomline, you don't want AdSense ads distracting your customers from either joining your email list, or hindering your site's online sales process. I knew it was strange to not have AdSense ads on the top Internet marketing sites. Many SEOs will point to exceptions to this position. These content powerhouses are an asset to Google and not the other way around. After intense study I noticed that I obviously had a filter on my site from MSN.org sites these days. One day my site fails totally out of the MSN index.s six figure income with AdSense, or Jason Calacanis of Weblogs being on his way to generating 1 million dollars in AdSense revenue.